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Why start with small business revenue streams? Because one total revenue number hides the answer to the question every owner needs to ask: which parts of my business actually make me money? Remember the greenhouse owner from the first post? He knew his total sales. He...

This is the first post in a series on small business cash flow. It starts with a greenhouse. I worked for a greenhouse many years ago. We grew tomatoes, peppers, cucumbers, squash, beans, cabbage — everything under the sun (literally). But the owner had no idea which...